Location - Luzhou Baijiu City of China

As a city spanning the Yangtze River and located at north latitude 28°, Luzhou is the best place for brewing high-quality Baijiu.

Cellar - Producing Baijiu since 1573 AD

As the old saying goes that vinasse of ten thousands of years of age makes Laojiao of a thousand years of age and good Baijiu come after a long-term storage in cellars.

Technique - Passed on for 23 generations

The traditional Baijiu-making techniques of Luzhou Laojiao passed on only by “oral instruction and mental comprehension” between the masters and the apprentices, for 23 generations.

Yeast - Aroma lasted for 690 years

During the fermentation, the microorganism will produce metabolites and it is the one that endows Baijiu with the unique aroma.

Water - Pure, sweet and clean

There are 76 rivers and streams distributed over Luzhou, including Yangtze River.

Grains - Supreme quality

Luzhou Laojiao has always been using the grain of supreme quality consistently for brewing--the organic red glutinous sorghum.

Cave - Three natural caves, ideal for storage of Baijiu

Luzhou Laojiao has its three natural caves that are all ideal for storage of Baijiu , namely Chunyang Cave, Zuiweng Cave and Longquan Cave.

Chinese Baijiu is a kind of hard liquor brewed through fermenting, distilling, storing and aging with grains as the raw materials. Due to its strong and bright taste as well as rich and varied aromas, it has been ranked first in the world’s top six distilled liquors. Luzhou City in Sichuan Province, which is called “The City of Baijiu”, has been recognized by the experts of UNESCO as “the best region for brewing high quality distilled spirits at the north latitude 28°of the earth”. Honored as the origin of Strong Aroma Baijiu, Luzhou Laojiao is the most brilliant diamond among the thousands of years of Baijiu making history in Luzhou.

Reserve The Taste of History

The flavors of Four Centuries Ago

With traditional baijiu brewing technique passed down from the Yuan Dynasty for 23 generations, the National Treasure Cellar Cluster were built in the 1573 and had been used continuously till this day. Luzhou Laojiao is the origin and well regarded as the Authentic Strong Aroma Baijiu.